India plays patriotic games at checkout counter
Independence Day brought significant spikes in sales for India's brands, retailers, and e-commerce platforms, with value sales increasing by up to 25% and volume sales by 5-7% compared to last year. This positive trend set the stage for the upcoming festive season, which includes Onam and culminates in Diwali - India's biggest consumer period.
Even in the face of rising smartphone, laptop, and TV prices due to increased input costs, volumes grew significantly in these categories. Leading e-commerce giants like Flipkart and Amazon reported surging demand, with some models selling out completely. Even established electronics manufacturers such as Haier India saw strong growth, driven by premium items like front-load washing machines, side-by-side refrigerators, and larger televisions.
Despite some discounts, the overall impact was positive, with larger retail chains like Reliance Retail and department stores like Lifestyle reporting double-digit growth. The surge in online retail sales was particularly notable, with Flipkart recording stronger-than-expected sales across many categories.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
