I Need $5m To Relaunch My Music Career – Lord Paper

Ghanaian musician Lord Paper has disclosed that he requires a minimum of $5 million to relaunch his music career on the international stage. In an interview with Nana Romeo on Okay FM, Lord Paper explained that the music industry is becoming increasingly competitive, with artists from various countries vying for the same audience.

He emphasized that merely releasing high-quality music is no longer sufficient, as artists must also invest significantly in promotion to reach a broader audience. "I need at least $5 million to properly launch my music career and do some projects," Lord Paper stated. He went on to say that while an artist focusing solely on the Ghanaian market could operate with a smaller budget, those aspiring to compete with global stars such as Nigerian singer Rema would need a considerably larger investment.

Lord Paper noted that the budget requirement would be lower if one aimed to box the music within the Ghanaian market, but much higher for global competition. He attributed the success of a song largely to effective promotion, stressing that music must be directed towards the right audience to gain traction. Reflecting on his own career, Lord Paper admitted that he has been inadequate in promoting his music, which he believes has slowed his progress.

"I feel like I don’t do enough promotion as a musician, that’s why things are a bit slow for me," he concluded.