HOW TO DEVREL: The Most Un-Natural Act
DISCLAIMER: No, I don’t believe I’m the universe’s gift to DevRel. I don’t have all the answers, all the skills, or even all the Pokemon. What I have is my experiences, collected over the 11 years I’ve been doing this work. That – my experiences and observations – are what I’m sharing in this series . Before this blog gets de-listed for potentially purile content, let me explain up-front what…
In the un-natural act of convincing conference attendees to try your software, a DevRel practitioner employed a unique approach over 11 years. The key was to engage people with a game, make the back-end visible, and encourage player competition. This technique was tested at various events, resulting in a 10% sign-up rate. For larger events, this translated to hundreds of sign-ups.
The method involved turning the company's software into a side-scroller game, collecting various stats, and displaying them on a dashboard. Attendees were enticed by the game, which naturally led to discussions about real-world use cases. To make the experience accessible, the game and monitoring agent were bundled into a single downloadable file, with step-by-step instructions provided for easy setup.
Once the game was installed, attendees were offered a prize, such as Ember mugs or Raspberry Pis, which drew them back to the booth to showcase the game and dashboard. This "most un-natural act" proved successful, as 10% of attendees signed up for the software, demonstrating its effectiveness in capturing interest and generating leads at tech conferences.
Written by urgent.news from Dev.to's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
