How the visual story of Zanele Potelwa’s Samas32 looks came together [PICS]

Zanele Potelwa has been praised by audiences for her appearances as co-host of the 32nd South African Music Awards (Samas32), alongside Cassper Nyovest. To commemorate the event, she collaborated with Concept Craft to create a striking visual campaign showcasing the glamorous outfits she wore throughout the night.

Princess Mabaso, the founder of Concept Craft, revealed that the creative direction immediately resonated with Potelwa. "From the very first consultation, I knew this would be a 'bomb production.' We understood the vision and the level of storytelling we wanted to bring to her Samas' appearance." For Potelwa, the campaign was not just about beautiful pictures, but about creating a visually intentional and elevated experience that stayed true to her individuality.

Producing such a high-profile campaign required coordinating various elements like creative concepts, garments, styling, location, photography, and videography, all working together to tell a cohesive story. Each of the five looks had its own distinct personality, ranging from a yellow gown with an oversized flower to a vibrant orange one-shoulder dress. Stylist Mr Suave, born Mogomotsi Tsheko, meticulously crafted each ensemble to contribute to the overall narrative.

Audiences were captivated by Potelwa's polished and high-impact looks, with each outfit carefully designed to stand out and make an impression. Concept Craft’s work highlights the importance of trust and collaboration in bringing such a visually ambitious project to life.