Higgsfield recauda 400 millones de dólares con el respaldo de Goldman Sachs e Intel

Higgsfield, an AI-powered video generation startup founded by former Snap executive Alex Mashrabov, has raised $400 million, valuing the company at $5.4 billion, thanks to support from investors including DST Global, Goldman Sachs, Liberty Global, and Intel. The platform, launched in 2025, generated $700 million in annualized revenue in August, up from $20 million the previous year.

With over 30 million users and presence in 238 countries, Higgsfield is gaining traction in the corporate subscription market. Mashrabov stated that the new funding will help accelerate expansion into the high-end market segment, as corporate revenue now accounts for the majority of the company's income. The startup, which focuses on the intersection of social media marketing, entertainment, and creator economics, has seen increased adoption by brands such as Dollar Shave Club, which is using Higgsfield to create multiple videos per day.

The company's focus is shifting towards corporate marketing clients, with Goldman Sachs predicting a significant growth in the global creator economy, from $250 billion in 2023 to $480 billion in 2027.