Higgsfield raises $400M at $5.4 billion valuation to scale video and image generation platform

Higgsfield Inc., a generative artificial intelligence platform for creating professional-grade video and images, has raised $400 million in its Series B funding round. This investment has quadrupled the company's valuation to an impressive $5.4 billion. DST Global led the funding round, followed by Tribe Capital, Goldman Sachs Growth Equity, Smash Capital, Fifth Wall, Valor Capital, Intel Capital, and several other investors.

Higgsfield's technology, known as a visual reasoning engine, generates and edits media such as cinematic videos, images, and voice/audio using text prompts or references. The company caters to professionals by offering AI tools for visual effects, AI motion, character, and scene consistency, all hosted on a dedicated cloud platform.

Co-founder and CEO Alex Mashrabov highlighted the complexity and expense of creating high-quality visual content, stating that AI is fundamentally changing this landscape. Higgsfield's proprietary models include Soul 2.0, a photorealistic model for fashion/editorial imagery, and leading AI models like Google's Veo 3.1. The company serves over 30 million users across 238 countries, with the United States being its primary market.

AI agents, which have autonomous capabilities, are a significant driver of customer adoption. Recently, Higgsfield launched Supercomputer, an agentic AI product that automates workflows and has seen a 42-fold increase in tool usage in just three months. Higgsfield's clientele includes 360 of the Fortune 500 companies, spanning various industries such as advertising, media, fashion, retail, technology, finance, and pharmaceuticals.