Halo, Forza and World of Warcraft In-Game Rewards Coming to McDonald's, Celebrating Xbox 25th Anniversary

McDonald's is collaborating with Xbox to provide in-game rewards for the company's six most prominent gaming franchises, such as Halo, Fallout, Forza, and World of Warcraft. This promotion will be accessible to customers in the UK and Ireland, featuring digital items linked to menu items inspired by the foods and flavors of Xbox gaming.

The partnership aims to bring elements of these popular gaming worlds to life, allowing fans to experience food they have only seen on screen. Tim Kenward, SVP and chief marketing officer for McDonald's UK and Ireland, is particularly excited about the Blamco Cheesy Potato Bites, inspired by the Fallout series.

The digital rewards will be available through the McDonald's app, offering a variety of options for each game. For Halo, players can unlock the Campaign Evolved — Master Chief Armour. For Forza Horizon 6, gamers can earn a Car Voucher. In Fallout 76, customers can enjoy the Sugar Bomb Bundle. Candy Crush Saga players will receive a Booster Bundle, while World of Warcraft fans can look forward to the Red Hot Portable Bakery.

Overwatch enthusiasts will be delighted with the Kiriko Donut Break Emote. IGN, a leading gaming news outlet, reviewed Halo: Campaign Evolved, giving it a score of 7/10, noting its timelessness and lean retread nature.