Google’s new deal will put the Pixel 11 and Gemini in front of millions
Five elite soccer clubs will turn Pixel 11 phones and Gemini into part of matchday.
Google has announced a series of long-term partnerships with some of the world's biggest soccer clubs to promote its Pixel 11 series and AI assistant Gemini. The deals include Arsenal, FC Barcelona, FC Bayern München, Liverpool FC, and Paris Saint-Germain. Google plans to showcase Pixel phones during matchdays, behind-the-scenes content, and social media posts related to soccer.
The Pixel 11 series comes packed with features that should make it particularly appealing for soccer-focused content. These include Magic Capture for unique photos, 4K Portrait Video for beautiful ball-and-goal shots, Pro Stable Video for smooth recording even in low light, and 8K Video Boost for high-resolution action footage.
As part of its new role as Official Consumer AI and Official Smartphone Partner, Google aims to bring Gemini and the Pixel 11 series to the forefront of matchday culture. After successfully capturing "Shot on Pixel" moments in previous collaborations, Google says it will expand this to both men's and women's soccer teams. Meanwhile, Gemini is positioned as every fan's tactical companion, capable of analyzing mid-game shifts and settling post-match stat debates.
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