Ferrari’s first electric car sold for record $40 million
Ferrari NV’s first all-electric vehicle defied criticism to sell for $40 million, making it the most expensive new car ever sold at auction. The Sotheby’s charity auction of the Luce “tailor made” at Monterey Car Week in California broke a record set last year, when Ferrari’s customised Daytona SP3 sold for $26 million, the carmaker said in a statement. In May, Ferrari unveiled the Luce, priced…
Ferrari's inaugural electric vehicle, the Luce, achieved a record-breaking sale at auction for $40 million, surpassing the previous high of $26 million paid for a customized Daytona SP3 last year. The luxury carmaker's Sotheby's charity auction, held during Monterey Car Week in California, shattered expectations and set a new benchmark for the most expensive new car transaction.
The Luce, priced at €550,000 ($636,356) when unveiled in May, faced initial skepticism and a dip in Ferrari's share price due to its departure from the brand's traditional combustion-engine sports car lineage. Created in collaboration with LoveFrom, the studio established by former Apple Inc. design chief Jony Ive, the Luce boasts over 1,000 horsepower and comes with a four-door design.
CEO Benedetto Vigna assured buyers in May that the electric Luce would garner orders from both existing and new clientele, emphasizing its unique design and performance. The automaker also raised its full-year forecast following strong demand for limited-run models like the F80 and an upgraded version of its Purosangue four-seat vehicle, which bolstered second-quarter earnings.
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