Ferrari’s first electric car sells for record $40 million
Defying criticism, Ferrari NV’s first all-electric vehicle became the most expensive new car ever sold at auction, going for $40 million. The Sotheby’s charity auction of the Luce “tailor made” at Monterey Car Week in California broke a record set last year, when Ferrari’s customised Daytona SP3 sold for $26 million, the car maker said. In May, Ferrari unveiled the Luce, priced at $636,356, and…
Ferrari's pioneering electric car shattered auction records when it sold for a staggering $40 million at a Sotheby's charity event. This marked the highest price ever paid for a new vehicle at auction, surpassing the previous record set by Ferrari's customized Daytona SP3 in May. The Luce electric vehicle, originally priced at $636,356, received significant criticism upon its unveiling in May, leading to a temporary decline in Ferrari's share price.
Designed in collaboration with LoveFrom, the studio led by Apple's former design chief Jony Ive, the four-door Luce boasts over 1,000 horsepower. Ferrari CEO Benedetto Vigna boasted that both old and new customers had placed orders for the model, emphasizing the vehicle's uniqueness. Vigna asserted that the Luce diverges from other electric cars on the market, highlighting its distinct interior, exterior, and performance.
Following the sale, Ferrari increased its full-year earnings guidance, driven by strong demand for limited-production models like the F80 and an upgraded version of the Purosangue, contributing to robust second-quarter results.
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