Ecommerce order volumes up 31% during Independence Day sales
The insights, derived from order items processed on the company's Uniware platform between August 6 and 14, also revealed a 30% jump in total sales value, or gross merchandise value (GMV), compared to the same period in 2025.
India's ecommerce market saw a substantial surge in order volume during the 2026 Independence Day sales event, according to data from Unicommerce, an ecommerce enablement platform. Order volumes jumped 31% year-on-year, while total sales value, or gross merchandise value (GMV), rose 30% compared to the same period in 2025. The fashion and accessories segment led in order volumes, with apparel being the top category.
Beauty, wellness, and personal care products, particularly skincare and hygiene items, also saw high demand. The fastest-growing segment was the fast-moving consumer goods (FMCG) category, which surged nearly 100% year-on-year, with healthy food products emerging as a notable trend. Unicommerce, serving over 7,500 clients across India, Southeast Asia, and the Middle East, includes major brands like FabIndia, Lenskart, Timex, Mamaearth, and boAt among its customers.
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