Die jüngste Tochter von Bill Gates könnte mit ihrem Unternehmen den Markt für Online-Shopping umkrempeln. Oder ist sie bloss eine Betrügerin?
Erst vergangenes Jahr lancierte Phoebe Gates das Unternehmen Phia, eine grosse Vergleichsplattform für Kleidung und Accessoires – mit Erfolg. Doch nun stellen Berichte ihr Geschäftsmodell infrage.
Phoebe Gates, the youngest daughter of Microsoft co-founder Bill Gates, has launched a new company called Phia, which aims to revolutionize the online shopping market. Phia is a comparison shopping platform that uses artificial intelligence to find the best prices for clothing, accessories, and jewelry. The platform, launched in April 2025, currently has over 10,000 labels and numerous sellers, including many secondhand clothing options.
Phia claims to be "The Google Flights of the Fashion World," with the goal of making shopping faster, more transparent, and more intelligent. The company generates revenue through affiliate links, which are used by influencers to earn commissions on sales. However, Bloomberg reports that Phia may be distributing too many affiliate links, resulting in potentially hundreds of unnecessary commissions.
The company has acknowledged the issue as a result of a faulty update and denied any awareness of the problem beforehand. Despite the controversy, Phia has attracted significant investment, with a $35 million funding round in January 2025, bringing the company's valuation to over $180 million. The two founders, Gates and Kianni, have both been recognized as promising entrepreneurs in Forbes' 30 Under 30 list.
Written by urgent.news from NZZ Wirtschaft's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
