BJP starts youth outreach to change narrative against government after CJP-led student protest
The party’s initial response and failure to gauge the sentiments of the protesters led by the CJP has been flagged as a mis-step by a section of leaders.
The Bharatiya Janata Party (BJP) is launching a youth outreach program to alter the narrative against the government following a student-led protest led by the Cockroach Janta Party (CJP), according to sources familiar with the details. Prime Minister Narendra Modi announced plans to train 10 million people in artificial intelligence, provide free online coaching for exams, and identify Olympic contenders in his Independence Day speech.
BJP leaders claim internal surveys and feedback from their cadres indicate recent bypoll losses and growing social media criticism are directly linked to the 37-day CJP protest.
A BJP lawmaker stated the party recognized communication and outreach gaps that may have worsened students' unrest and led to a perception that their concerns were not addressed. They emphasized increased engagement with students and young adults through the party’s youth wing and the RSS’s student organization. The BJP plans aggressive outreach to young adults as poll preparations commence in several states.
Leaders acknowledged the party’s initial response was inadequate, and they should have engaged with protesters and students through Yuva Morcha and ABVP. They regretted not adequately addressing certain issues that appeared in the narrative, particularly in Bankipur and Datia. The goal is to counteract the negative perception and ensure the government is not caught off guard by latent anger or disappointment as elections approach.
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