Bigger profile comes with a formidable challenge for Deepak Mhaskey
The 58-year-old Chemistry professor-turned-politician from Chhattisgarh was named BJP’s new national social media convener
Deepak Mhaskey, the newly appointed national social media convener for the Bharatiya Janata Party, faces a daunting task as the party seeks to connect with the youth. Having previously served as a State-level spokesperson and head of the State social media cell, Mhaskey is known for his calm and steady approach, often drawing comparisons to his predecessor Amit Malviya, who was more aggressive.
Despite being less regular on TV debates, Mhaskey has proven his effectiveness in engaging with the youth through social media platforms. With a background in chemistry and agriculture, Mhaskey has over 35 years of experience in data collection, analysis, and governance roles. He will be leading a team that includes Priti Gandhi, Alok Bhatt, Shiwanand Dwivedi, and Arun Yadav.
Mhaskey's appointment comes at a time when the BJP is facing scrutiny over governance issues from a younger generation, and colleagues believe his extensive experience with social media over the past 12 years makes him well-suited for the role.
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