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USA Fencing relies on creators to attract new fans ahead of the 2028 Olympics

Creators can bring new fans to niche sports in droves, and USA Fencing wants to tap into their cultural power.

  • USA Fencing aims to attract new fans through creators ahead of 2028 Olympics.
  • 49% of Gen Z sports fans become interested in a sport via creator content.
  • USA Fencing will showcase fencing at the first Olympics on American soil since inclusion.

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