Apple to revise app data consent rules in EU

Apple will change its app data consent rules in the EU following concerns raised by Germany's competition authority, the Federal Cartel Office. The authority found that Apple's App Tracking Transparency framework treated its own apps more favourably than those of third-party developers, potentially breaching competition rules.

The changes, which Apple has four months to implement, include redesigning consent pop-ups for third-party apps to remove discouraging language and symbols, making them visually and linguistically neutral. Third-party app publishers will also gain more flexibility to combine Apple's required consent request with separate data-protection consent prompts, according to Investing.com.

The commitments, which will run for seven years and be monitored by a trustee, will apply in almost all European Union countries. Apple said it had adapted the text and design of the consent prompt at the authority's request. The changes aim to address concerns that Apple's current system gave its own apps preferential treatment.

Brief written by urgent.news from Daily Times, Investing.com — 2 reports on this story. Machine-written — may contain errors; check the original before relying on it.