AI catches up with jewellery sector, redefines designs
Technology is fundamentally redefining jewellery design by making it more intelligent, agile, and consumer-centric, say stakeholders
Artificial Intelligence (AI) is transforming the jewellery industry, redefining designs and accelerating innovation, according to stakeholders in the sector. Raghav Dhir, Director of Dhirsons Jewellers, views AI as a creative enabler rather than a replacement for human craftsmanship. Suresh Krishnan, VP of Sales at PNG Jewellers, highlights that AI is making jewellery design more intelligent, agile, and consumer-centric, while preserving the emotional value of craftsmanship.
Supriya Kataria, founder of Kumari Fine Jewellery, emphasizes that AI removes guesswork, allowing human creativity to remain central to every piece. AI acts as a tireless studio assistant, enabling creative teams to explore numerous variations in design, before final decisions are made by the designer themselves. In a consumer market like the Delhi NCR, where buyers are both tradition-conscious and globally aware, AI helps jewellery brands study changing preferences, understand emerging design trends, and respond with greater precision.
Advanced manufacturing techniques such as 3D printing, paper casting, and electroforming allow for intricate, lightweight designs with faster production times. AI also aids brands in anticipating consumer preferences, identifying emerging motifs, and personalizing recommendations across various channels. Ultimately, AI complements craftsmanship, enhancing the ability to create meaningful, heirloom-quality jewellery that reflects India's rich heritage with contemporary relevance.
Written by urgent.news from Hindu BusinessLine's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
