10 online shopping platforms with most complaints; non-delivery tops list

In 2025, India's National Consumer Helpline (NCH) recorded the highest number of consumer complaints from three leading e-commerce platforms: Flipkart, Amazon, and Meesho. According to an official reply to the Lok Sabha, Flipkart led the list with over 1.33 lakh complaints, followed closely by Amazon with 91,248 grievances, and Meesho with 29,284. These three giants were joined by other quick-commerce and niche retail platforms in the top ten most complained-about e-commerce platforms.

The National Consumer Helpline, managed by the Department of Consumer Affairs, provides a single-window platform for consumers to lodge grievances. It supports 17 Indian languages, including Hindi, English, Kashmiri, Punjabi, Nepali, Gujarati, Marathi, Kannada, Telugu, Tamil, Malayalam, Maithili, Santhali, Bengali, Odia, Assamese, and Manipuri. Consumers can lodge complaints via toll-free number 1915, via WhatsApp/SMS at 8800001915, via email at nch-ca@gov.in, or through various complaint websites and mobile applications.

Regulatory action against unfair e-commerce practices includes fines imposed by the Central Consumer Protection Authority (CCPA) on 47 platforms, totaling around Rs 1.12 crore. The minister reported successful enforcement through pre-litigation resolution, leading to refunds of over Rs 91 crore to consumers between April 2025 and June 2026.

Over 5.11 lakh complaints related to quick commerce were received in 2025, all of which were dealt with. Non-delivery of products emerged as the most common complaint, accounting for 79,818 cases. Other frequently cited grievances included receiving the wrong product, refusal of replacement or refund, delivery of defective or damaged goods, non-refund of paid amounts, and sale of spurious or counterfeit products.