What has been the impact of new owners on The Hundred?
BBC Sport looks at the impact new owners have had on The Hundred as the first season since private stakes were sold in teams draws to a close.
The formation of new owners has had a significant impact on The Hundred, with some changes being positive and others divisive. Following a private investment, several teams have undergone rebranding, including the Sunrisers taking over the former Northern Superchargers' name and colors. Sunrisers' rebranding effort included singing practices, free shirts for fans, and a bold approach to building their brand, which resonated with audiences and resulted in immediate success.
This bold branding strategy, along with the appointment of experienced directors like Tom Moody, has contributed to the success of the Manchester Super Giants. The franchise's first title win in either the men's or women's competition has brought new fans and generated £275,000 in prize money. However, the broader question remains whether these changes have been beneficial for the sport's traditional fan base and if rebranding is the best way forward for The Hundred's long-term success.
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