Sweet Symphony: Why Movie Production Houses Like YRF & Excel Entertainment Are Launching Their Music Verticals
If you’ve been tracking happenings in the world of entertainment business over the last few months, there is a certain pattern you might have noticed — that of movie production houses launching their own music labels. On August 4, Yash Raj Films, which was founded in 1970, announced the launch of Raah Records, their new record label. The very next day, they released its first original track,…
Over the past few months, a distinct trend has emerged in the entertainment industry — movie production houses launching their own music labels. On August 4, Yash Raj Films unveiled Raah Records, their debut record label, followed by the release of its first original song, Jaadugari, the very next day. On August 3, Excel Entertainment, co-founded by Farhan Akhtar and Riteish Sidhwani, introduced Excel Music, their new music label, in anticipation of the release of Mirzapur: The Movie.
Titled Do Numbari, this track features the Haryanvi music industry's prominent figure, Dhanda Nyoliwala, and marked Excel Entertainment's inaugural release under Excel Music. Other production houses joining this venture include Sunshine Pictures, which launched Sunshine Music, and Pooja Entertainment, which established Jjust Music for specialized audio content.
Additionally, Balaji Telefilms ventured into talent management and app development, while Dharma Productions established Dharma Collab Artists Agency to maintain full control over its talent. Notably, Abundantia Entertainment, known for Airlift and Toilet-Ek Prem Katha, introduced abundantia aiON, an AI-focused creative division.
Analyst Thomson Andrews, founder of Throan of Art and indie music label Throan of Art Music, explained that moving away from music verticals, movie production houses are exploring diverse revenue streams to enhance income and attract investors. The investments made by Universal Music Group and Serene Productions in Excel Entertainment and Dharma Productions, respectively, exemplify this shift towards a Hollywood-style approach that emphasizes the value of music rights and the potential for brand integration.
Written by urgent.news from Free Press Journal's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
