Run Fast Racing Offers New Concept While Embracing Tradition

Run Fast Racing, an innovative new concept in Thoroughbred racing, recently claimed victory at the Grade I, $400,000 Bing Crosby Stakes at Del Mar Thoroughbred Club on July 25, 2026. Founded by advertising executive and music manager Adam Kluger, the organization aims to bring more fans to the sport by embracing tradition while remaining accessible to a wider audience.

Unlike traditional Thoroughbred racing, which has often been perceived as an elite sport for high rollers, Run Fast Racing seeks to democratize ownership by allowing individuals to co-own horses with celebrity partners, such as Lil Wayne, Rauw Alejandro, and Lil Yachty. The group product, introduced in 2025, provides a month-to-month commitment and ensures that subscribers receive a share in all horses in the stable, not just one or two.

This approach has resulted in 91% subscriber retention since launch, with celebrities expressing their enthusiasm for the sport and the unique concept.

Since its inception, Run Fast Racing has owned 19 horses, primarily based in Southern California, and has plans to expand to New York and Kentucky. The success of the organization was evident on July 25, when their horse Listenupchance won the Bing Crosby Stakes, marking their first Grade 1 victory and securing a spot in the upcoming Breeders’ Cup Sprint at Keeneland.

Trainer Doug O’Neill praised the innovative approach, stating that it is a "God send for the sport" and a "tremendous" opportunity for the future of Thoroughbred racing.