‘Mamon’ and ‘ensaymada’: A taste of Philippine tradition
Long part of everyday life and celebrations, the two beloved baked goods have evolved from humble snacks into bakery favorites with distinctive versions across the country.
The beloved baked goods mamon and ensaymada have long been an integral part of Filipino life and celebrations. These traditional treats have evolved from simple snacks to be featured on bakery shelves, each region boasting its own unique version. Throughout the country, three renowned bakeshops have emerged as household names, offering their own distinctive takes on these cherished treats.
Goldilocks Bakeshop, founded by sisters Milagros Leelin Yee and Clarita Leelin Go, traces its roots back to 1966 when they opened their first location in Pasong Tamo, Makati. The sisters, along with their sister-in-law Doris Wilson Lee, began their journey by combining their passion for baking with commercial success. In 2024, SM Investments acquired a 34 percent stake in the bakeshop, further cementing its status as a prominent player in the industry.
Red Ribbon Bakeshop, established by Amalia and Renato Mercado in 1979, also boasts a rich history. Initially a small cake shop in Quezon City, the Mercado family expanded their operations over time. Their daughter, Teresita Moran, played a pivotal role in developing the bakery's signature recipes. Red Ribbon's success has made it a household name across the nation, with its mamon and ensaymada gaining widespread recognition.
Mary Grace Bakeshop, another notable player in the industry, has also contributed to the popularity of these traditional Filipino baked goods. While less highlighted in the source material, Mary Grace's presence in the market underscores the diverse range of options available to Filipinos seeking to indulge in these delightful treats.
Written by urgent.news from The Jakarta Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
