Korean apple ad lights up New York
A Korean-language advertisement for apples from Bonghwa, a county in North Gyeongsang Province, has appeared on a digital billboard in the heart of New York City’s Times Square, drawing attention for its unconventional message. The ad promotes Bonghwa apples, a local specialty of the southeastern region. Rather than making a conventional sales pitch, it declares, “Bonghwa apples are delicious,…
A Korean advertisement for apples from Bonghwa, located in North Gyeongsang Province, recently emerged on a digital billboard in New York City's Times Square. This unorthodox promotion highlights the local specialty apples of the southeastern region. Instead of a typical sales pitch, the ad boldly states, "Bonghwa apples are delicious, but we don't advertise," a message that has caught the eye of many.
This campaign was discovered on Thursday, when photos capturing the advertisement were posted on the Instagram page of "Bongsungi," the official promotional character for Bonghwa County. The advertisement features the word "Bonghwa" in blue and "apple" in red, designed like the Korean national flag, with an image of a Bonghwa apple included.
According to the Instagram post, the concept was conceived by Kim Su-sung, a 27-year-old official from the Distribution and Specialty Crops Division of the Bonghwa Agricultural Technology Center. He reportedly funded the advertisement personally, spending around $230.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Korean apple ad lights up New York koreatimes.co.kr
