KaDeWe boss: "A 26 metre long sausage counter doesn't belong anymore these days"
Sandra Swiderski is getting KaDeWe fit for the future. In the interview, she talks about surprising bestsellers and why young people are becoming an increasingly important target group.
Harder-to-reach target groups are driving growth at the KaDeWe, according to its manager, Frau Swiderski. The store has recently introduced new services, including a beauty studio with a skin analysis concierge and a new sports and longevity area. The store's sixth floor, once a showcase of luxury, has undergone changes, including the removal of a long-standing sausage counter, which has been replaced by Goldies Burger.
The store's focus on luxury is driven by changing consumer needs, with 50% of its customers being Berlin locals.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
