Instagram’s new font gets a mixed reception
AgenciesJust a few days ago, the head of Meta’s Instagram, Adam Mosseri, announced a rare change to the look of the popular application, a first in adecade.With it, an elegant, cur...
Just a few days ago, Meta's Instagram head Adam Mosseri announced a rare change to the look of the popular application, marking the first such alteration in a decade. The elegant, curvy version of the Instagram wordmark, which had adorned the app for a decade, was replaced with a "cleaner and more modern" style as per Mosseri. However, many users and brands were not impressed with the new wording style, which appears at the top of the application when opened.
They mocked it, reposted it, compared the "r" to a "z," and coined a new joke name "Instagzam." Mosseri explained in a post featuring the word Instagram on a plain dirty-white background that it was time for a refresh after 10 years. Some branding and social media experts attributed the move to the start of a new trend where simpler and clearer content could gain traction.
Meanwhile, brands like Norwegian, KitKat, and Motorola India took inspiration from Instagram's new font to create their own rebranded look, using it to play with algorithms and boost brand awareness. KitKat's image description read, "One thing that will never change: the importance of having a break." Despite Instagram's decision, the company likely needed a refreshed look to stay up-to-date in 2026.
Written by urgent.news from Qatar Tribune Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
