How Dropbox's co-CEO decides which meetings to skip
Dropbox co-CEO Ashraf Alkarmi said he sets five goals each quarter and spends his time on tasks related to them.
Dropbox co-CEO Ashraf Alkarmi filters his meetings to focus on his top priorities. Alkarmi selects five key areas each quarter where he can make significant progress. He said these priorities serve as his "filter" for how he spends his time. If a meeting is outside his core priorities, he will skip it and send a delegate. Alkarmi developed this system to stay focused amidst constant distractions from various projects.
His priorities guide his weekly schedule and determine where he devotes his attention. Alkarmi's priorities include people, business, and performance. He uses Trello to manage these five key areas. Alkarmi's top priority in the business side has been to reduce customer churn. He manages his priorities using a work management tool, Trello.
Sometimes, Alkarmi receives meetings that are not related to his top priorities, to which he politely declines.
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