Elektromobilität: Ferrari Luce erzielt 40 Millionen Dollar bei Auktion

Maranello/Monterey - Ferrari's first fully electric model, the Luce, fetched a record-breaking $40 million at a California auction during the Monterey Car Week. According to the luxury automaker, this makes the Luce the most expensive new car ever sold at auction. The Sotheby's auction was conducted for charity. This significantly surpasses the previous record set the previous year, when a specially configured Daytona SP3 brought in $26 million at an auction.

Ferrari's entry into electric mobility initially faced skepticism, with the company launching the Luce in May. The car's list price is €550,000, and its introduction caused criticism and impacted the company's share price. The Luce is a one-of-a-kind "Tailor made" model, perfectly customized to the buyer's specifications. Developed jointly with LoveFrom, the design studio of former Apple chief designer Jony Ive, Ferrari CEO Benedetto Vigna has emphasized the Luce's appeal to both longtime and new customers.

Vigna stressed that the Luce has "nothing to do with the electric cars you know from other manufacturers" and urged potential buyers to see and experience the car to understand Ferrari's commitment to innovation and performance. The midsize sports car generates over 1,000 horsepower. Currently, Ferrari benefits from high demand for exclusive models, with the company raising its annual sales forecast in late July.

Notable models include limited editions like the F80 and a more premium version of the four-seat Purosangue, which helped drive higher results in the second quarter.