Ecommerce order volumes up 31% during Independence Day sales
The insights, derived from order items processed on the company's Uniware platform between August 6 and 14, also revealed a 30 per cent jump in total sales value, or gross merchandise value (GMV), compared to the same period in 2025.
The Indian ecommerce sector experienced a significant surge in order volumes during the 2026 Independence Day sales period, with a 31% year-on-year growth in order volumes, according to data from e-commerce enablement platform Unicommerce. Total sales value, or gross merchandise value (GMV), also saw a notable increase of 30% compared to the same period in 2025.
The fashion and accessories segment led the order volumes, with apparel being the top category, followed by beauty, wellness, and personal care, where skincare and hygiene products were particularly popular. The fast-moving consumer goods (FMCG) segment, however, stood out as the fastest-growing category, with a nearly 100% year-on-year increase.
Within FMCG, healthy food products emerged as a significant trend. Major brands such as FabIndia, Lenskart, Timex, Mamaearth, and boAt, among others, were among Unicommerce's clients during this period.
Brief written by urgent.news from Economic Times Tech's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
