Coca-Cola Europacific Partners se dispara en hostelería gracias al turismo

Coca-Cola Europacific Partners (Coca-Cola EP), a leading bottler of the global soft drink giant, is expanding its non-home sales market, particularly in Spain and Portugal, as tourism and hospitality industries grow. The company, which turned 10 in 2016, has transformed its portfolio of beverages, packaging, and business model to cater to changing consumer habits and sustainability expectations.

In Spain and Portugal, Coca-Cola EP's non-home sales have increased from 43% of its total sales volume in 2016 to 51% in 2025, marking an eight percentage point growth in just ten years. This structural shift in the market is driven by the hospitality and tourism sectors in these countries, making Iberia the region with the highest exposure to non-home consumption among major European markets.

The company has adapted its product offerings to meet the increasing demand for healthier options, with low or sugar-free drinks accounting for 63% of its sales volume in 2020, up from 55% in 2018. Coca-Cola EP has also focused on non-carbonated beverages, such as Aquarius, Powerade, and Fuze Tea, which have seen a 30% growth over the past decade, driven by active lifestyles.

As consumer habits evolve post-pandemic, Coca-Cola EP has adapted its product lines to meet the changing needs of consumers, offering solutions for socializing, dining, and recreation. This includes specific formats for bars and restaurants, such as 237ml glass bottles, and a shift towards take-away options combined with traditional hospitality experiences.