Blue Dart takes e-commerce delivery global

Mumbai-based Blue Dart Express is set to launch an international cross-border ecommerce delivery service as early as next month, according to managing director Balfour Manuel. The company aims to capture a larger share of India's rapidly expanding but fragmented global ecommerce trade. Manuel indicated that Blue Dart sees potential in major ecommerce corridors like the US, Europe, and the UK, though he did not specify the countries it will initially serve.

The company intends to focus first on markets with strong existing trade flows, emphasizing reliability and a structured approach to the largely fragmented market. Blue Dart plans to leverage its existing network, including commercial airlines and ground infrastructure, to connect Indian sellers with overseas customers. The company's ecommerce segment is currently the fastest-growing, with a roughly even split between air and ground services, the latter of which is expanding faster.

Blue Dart, currently the third-largest player in the ground segment, aims to move into the No. 1 or No. 2 position in the express ground segment. The removal of the ₹10 lakh per-consignment value cap on commercial exports through the courier mode, introduced in 2026-27, is expected to facilitate more trade and ecommerce. Manuel believes this could become a significant contributor for Blue Dart over the next five years.