Car manufacturers: After the Taycan flop, Porsche sees the future in car tuning
Porsche had big ambitions for the electric age. The new CEO is burying the Taycan and is once again counting on a niche business. Is this an opportunity - or decline?
Porsche is reportedly in advanced talks to acquire German car tuner Ruf, which has 80 employees and is known for modifying Porsche models. The potential acquisition comes as Porsche is shifting its focus back to gasoline-powered vehicles, including high-performance 911s, after its electric vehicle, the Taycan, failed to meet sales expectations.
Porsche's new CEO, Michael Leiters, is leading the company's strategy to focus on "sportwagen schmiede" or sports car manufacturing, which may involve abandoning its electric vehicle ambitions. The company's stock price has struggled, currently sitting at half of its initial public offering price.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
