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‘You’re always right with wine’: Meet the woman behind 1 in every 4 bottles of Oregon wine sold in America.

Amy Prosenjak spent 20 years scaling Oregon's biggest wine business. Now she's producing less and following the consumer.

‘You’re always right with wine’: Meet the woman behind 1 in every 4 bottles of Oregon wine sold in America.

Amy Prosenjak's career trajectory took an unexpected turn when her husband suggested she explore a job in the wine business. With no prior experience, Prosenjak, then a financial director for a $1 billion furniture company, applied for a CFO position at A to Z Wineworks, a small Oregon winery. To her surprise, the company hired her.

Prosenjak's management skills helped the winery expand into multiple brands, accounting for about one in every four bottles of Oregon wine sold in U.S. retail stores. However, recent years have seen a decline in production, and Prosenjak now faces the challenge of keeping the company relevant in a changing consumer landscape. Despite her experience in male-dominated industries, Prosenjak still navigates roles where she is the only woman in the room, from distributor meetings to community events.

The winery she now leads was recently acquired by private equity firm Sycamore Partners, but Prosenjak maintains the company's winemaking values while adapting to the evolving market.

Written by urgent.news from Fortune's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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