This Beautifully Weird Necklace Is Secretly a USB Drive
Noware’s Puff necklace whimsically reimagines flash drives, turning something functional into personalized jewelry.
During a break in the set, a colleague admired the necklace, which featured swirling stainless steel and a large orange center. Upon removing the cap, it was revealed to be a hidden USB flash drive. Harry Isaac and Sebastian Bidegain, who collaborate under the name Noware, unveiled an early version of their retro-futuristic necklace on social media in 2025.
The device quickly gained over a million views and attracted thousands of sign-ups for purchases. Noware has been working to turn the online interest into a mass-produced product, with the aim of shipping units in October. Isaac and Bidegain both have experience with whimsical designs, with Isaac creating viral electric scooters and Bidegain developing sculptural electronics.
The Puff's design combines aesthetics and functionality, with its price at $179 for 128 GB of storage, which the duo hopes to make more affordable in the future. The small screen in the center can display customizable designs when connected to a device. Despite its high price, the Puff's unique appearance and potential utility make it an eye-catching accessory for special occasions.
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