'Music Plus Action': Distributors & Exhibitors React To Emraan Hashmi's Awarapan 2 Success | FPJ Exclusive

Music and action together have consistently proven to be a winning combination, proving successful seven out of ten times. The recent blockbuster opening of Awarapan 2, starring Emraan Hashmi and Disha Patani, has captured the audience's attention and has distributors and exhibitors buzzing with excitement. Raj Bansal, a leading distributor from Rajasthan, confidently predicts that this film will be the winner this Independence Day, emphasizing that the formula of music and action rarely fails.

He also stresses the importance of producers returning to the real Indian cinema formula of good music, great action, and younger lead pairs.

Ironically, in 2007, Mohit Suri's Awarapan only managed to earn barely ₹12 crore worldwide, but it gradually gained a loyal following through repeat television broadcasts and its mesmerizing soundtrack. Now, nearly nineteen years later, Emraan Hashmi has not only achieved higher returns but has also added a bonus to his success.

Producer-distributor-exhibitor N R Pachisia attributes this to the enduring magic of music combined with action, stating that such films usually yield good numbers. He points out that this formula is not a new phenomenon, as it was also successful in the 1990s. Pachisia recalls his 1997 film Ziddi, featuring Sunny Deol and Raveena Tandon, which became a massive hit due to its chartbuster soundtrack and entertaining action sequences.

Brooding heroes continue to draw audiences, and this trend is evident in recent successes like Saiyaara (2025), Sanam Teri Kasam (2016) (with its remastered version), and Ek Deewane Ki Deewaniyat (2025). These films featured angry, brooding, or excessive leading men, and even though STK was initially a flop, its subsequent rerun proved profitable, helping Harshvardhan Rane become a household name.

In contrast, Saiyaara, despite being a newcomer with inexperienced leads, managed to make a significant impact on the film industry, earning nearly ₹340 crore at the box office and inspiring filmmakers to create brooding heroes, sing songs, and engage in intense physical confrontations. With the anticipation of an announcement for Awarapan 3, the trade is already expecting Emraan Hashmi to continue reimagining and remastering the chartbuster plus action formula for his next venture.