Getting a Flutter app through App Review
Most App Review rejections are not surprises. They come from a small, stable set of guidelines, and nearly all of them are decided by choices you make weeks before you submit — how you gate the paywall, whether an account is required, how you word a subscription screen. Fixing them at submission time is expensive. Designing around them costs nothing. 3.1.1 — anything unlockable has to go through…
App Review rejections often do not come as surprises. They are based on a limited set of guidelines that can largely be avoided by making the right design choices weeks before submission. One of the most common issues is the payment process; all unlockable digital content or features must go through Apple's StoreKit, not external payment providers. This is the single most common rejection seen in apps that function correctly otherwise.
Another frequent issue is steering users to external purchases. Simply having a subscription screen with a link to a website does not meet the requirements; users must be able to perform the action within the app itself. Providing a way to delete an account is also essential - the app must offer a clear path for account deletion that actually deletes the account, not just deactivate it. This is a binary requirement that is checked during review.
Template-built apps are also scrutinized for potential spam. If multiple apps built from the same codebase with different names or designs are submitted, it may be seen as duplicating content already available in the store. The key to differentiation is in the actual function of the app, not just its appearance. Subscription screens must clearly state the purchase, price, billing period, and include links to terms and privacy policies directly on the screen where the user commits.
Lastly, for apps requiring sign-in, it is crucial to provide working demo credentials during submission and verify them before submitting. A reviewer will have limited time to evaluate the app and needs clear instructions to access the core features. Permissions, such as camera, microphone, and location access, must be requested late in the user experience and accompanied by a clear explanation of what the app will do with that access.
Early implementation of these design considerations can drastically reduce review cycles, as opposed to making changes at the last minute which often leads to multiple resubmission cycles.
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