‘Fitness is a natural extension of how people already use Spotify today’: That’s what the platform’s Senior Director of Product, Austin Lamon, believes — and he’s not done investing in the fitness hub's development just yet

Spotify's Senior Director of Product, Austin Lamon, believes that fitness is a natural extension of the platform's existing use cases, which include music, podcasts, and audiobooks. The music streaming service launched its new Fitness hub in April by announcing a partnership with Peloton, bringing a collection of video workouts from Peloton trainers to the Spotify app.

Lamon states that fitness is being integrated into Spotify's existing products to deepen engagement and increase the value of Premium. He explains that Spotify Fitness is designed to cater to both beginners and established fitness enthusiasts, providing them with movement options that don't add complexity to their day. The product team aimed to expand into formats that enhance user value, and fitness was a natural choice as it aligns with how people already use Spotify.

Lamon highlights that running is a great way to reset and Running Mode, introduced shortly after the Peloton partnership, has become an integral part of his routine. He emphasizes that the presets can be customized, and users can further personalize their experience by using a built-in audio coaching feature. Lamon asserts that Spotify's investment in accessibility ensures that users can still curate their own playlists if they wish, while Running Mode offers a more convenient option for those who prefer less time spent curating and more time moving.