Technologie: Preisexplosion bei Speicherchips – kostet das iPhone bald 350 Dollar mehr?
Steigende Materialkosten belasten Apple immer stärker. Gleichzeitig schwindet die Einkaufsmacht des Konzerns. Der neue Chef muss unangenehme Entscheidungen fällen.
Iphones are likely to become significantly more expensive, according to Ben Wood from the analysis firm CCS Insight. Speaking to the Handelsblatt, Wood stated that "we expect price increases across the board when the new models are unveiled in September." Analysts at market research and consulting company Trendforce agree, noting that "it is inevitable that Apple will charge more for its smartphones in the future."
The company itself has declined to comment on the matter, but estimates vary. US market researcher Counterpoint predicts a potential increase of $250 to $350 per device if Apple's chief executive Tim Cook maintains the current gross margins. Other analysts estimate the price hike for the iPhone 18 to be between $100 and $200. The rising costs are driven by the expansion of data centers for artificial intelligence (AI).
Primarily in the United States, companies such as Microsoft or Amazon are investing record amounts and competing for the same scarce components. One of the key resources is memory chips. For months, the leading manufacturers SK Hynix, Samsung, and Micron have been unable to supply nearly as much as their customers demand. The result is steep price increases.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
