Spotify is bringing a Ringer video podcast to Twitch. Heres why.
Spotify-owned The Ringer is livestreaming Wise Guys on Twitch as both companies expand further into video podcasts.
Spotify has acquired The Ringer, a sports and podcasting website, in 2020 and now brings its Ringer Wise Guys show to Twitch. This sports betting show, hosted by Cousin Sal Iacono, Joe House, Raheem Palmer, Anthony Dabbundo, and Tate Frazier, began live-streaming on Twitch on Monday, Aug. 10. The show features a four-day-a-week schedule and allows for viewer interaction through Twitch chat.
Twitch, while known for gaming, is broadening its content offerings to include a wider range of live programming, such as sports podcasts, talk shows, reaction streams, and watch-alongs. The platform's recent product changes, such as vertical and dual-format streams, make it easier to find, watch, share, and monetize various live content.
Twitch's parent company, Amazon, is also shifting its podcast strategy to focus more on creator-led, video-integrated podcasts. This development positions Twitch as both a partner and competitor for Spotify, as it provides Spotify access to a live audience while being part of another tech giant's expanding podcast operation.
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