Speed Becomes the Product as OpenAI and Google Sell Faster AI
OpenAI and Google both released faster artificial intelligence models this week. Both put speed at the center of the pitch, and both are starting to treat response time as something businesses will pay for on its own. OpenAI’s new tier is called Ultrafast, and for now it is a preview open to a small group […] The post Speed Becomes the Product as OpenAI and Google Sell Faster AI appeared first on…
OpenAI and Google have unveiled faster artificial intelligence models this week, emphasizing speed as a key differentiator. OpenAI's new tier, called Ultrafast, runs its GPT-5.6 Sol model up to 14 times faster than the standard version, processing up to 750 output tokens per second using Cerebras chips. Early adopters include financial services firms like Jane Street and Podium, who are testing the model for coding, financial research, and customer support.
Google followed suit with its Gemini 3.7 Flash model, priced at $0.75 per million input tokens and $3.75 per million output tokens for the first half of 2027. The model is claimed to be the most intelligent workhorse for coding and agents, with output at approximately 340 tokens per second. While speed is crucial for certain tasks like fraud detection, where a quick response can prevent losses, other jobs can be handled by slower, cheaper AI models.
This shift in pricing strategy mirrors the way businesses already purchase internet services based on their speed requirements.
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