Soziale Medien: Gesundheitsinfluencer - wer ist seriös?

In the realm of social media, numerous accounts focusing on health advice, such as nutrition and fitness, frequently surface. These are known as Medfluencer accounts, and behind them may stand professionals like doctors, psychotherapists, or caregivers. However, theoretically, anyone can become a health influencer. According to the Stiftung Gesundheitswissen, the legitimacy of such accounts is not always guaranteed, as they may be operated by unqualified individuals, entrepreneurs, agencies, or service providers.

High engagement rates and eye-catching content do not automatically make an account credible. Often, these influencers spread dangerous tanning methods or provide inaccurate information about sun protection based on medical research. So, what differentiates a trustworthy account from a potentially unreliable one when it comes to health information?

According to the Stiftung Gesundheitswissen, an account can be considered trustworthy if its creator possesses genuine expertise in the relevant medical field. This expertise can be demonstrated by specific professional training and experience.

However, it is crucial to understand that this applies to an individual perspective and may not necessarily be true for every account. To determine the credibility of an account, the foundation advises looking for several key factors. These include a clear identity, verified expertise, a lack of product or medication promotion, proper attribution of medical sources, transparent labeling of opinions, balanced presentation of pros, cons, and alternatives, and no encouragement to discontinue medical treatments.

Moreover, it is essential to be vigilant when the identity behind an account is unclear, the expertise is vaguely described (e.g., using terms like "coach" or "trainer"), or the primary purpose appears to be promoting products or services, making grand promises of cure, or generating income.