“Social media helps you put your business out there” – NIS Cakes CEO
The Chief Executive Officer of NIS Cakes, Ida De Baker, has urged entrepreneurs to use social media and mobile technology to promote and grow their businesses.
Ida De Baker, the Chief Executive Officer of NIS Cakes, has emphasized the importance of utilizing social media and mobile technology for entrepreneurs to promote and expand their businesses. During a discussion on entrepreneurship in the digital age on JoyPrime's Prime Morning show, she highlighted the significant opportunities social media presents for entrepreneurs, especially in terms of reaching potential customers and raising awareness about their businesses.
De Baker stressed that entrepreneurs should not underestimate the power of mobile phones as an essential tool for promoting their business and reaching a larger audience, stating, "The mobile phone helps you put your business out there."
She also advised entrepreneurs not to be disheartened if their social media posts do not garner immediate engagement, suggesting that they might not be providing content that aligns with their audience's interests. De Baker stressed the importance of understanding one's target audience and creating content that caters to their preferences and expectations.
She recommended entrepreneurs to closely observe the online behavior of their audience, including the times when they are most active, in order to enhance engagement with their content. De Baker explained, "You should be able to know your audience and give them what they want."
Furthermore, she advised entrepreneurs to study the timing and patterns of their audience to identify the optimal periods to share content, thereby increasing the likelihood of audience interaction.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
