Safaricom explains how to stop Hustler Fund and NYOTA promotional messages

Safaricom has provided instructions on how customers can stop promotional messages related to the Hustler Fund, Bridge Loan, and NYOTA programmes following complaints about unwanted messages. The issue was raised on social media by user @KamahStreetwise on August 14, 2026, who asked how to stop the messages. Safaricom apologized for the inconvenience and directed the user to the network's promotional-message opt-out service.

To opt-out, customers need to dial *456# and select "stop," then choose "promotional messages" and specify the sender's name they want to stop receiving messages from. The source mentioned includes the Hustler Fund, also known as the Financial Inclusion Fund, launched in 2022 to expand affordable credit access for individuals, groups, and SMEs.

The Bridge Loan, a product of the Hustler Fund, offers larger credit limits to borrowers with good repayment records. The NYOTA program, or National Youth Opportunities Towards Advancement, is a youth empowerment initiative aimed at providing employment and entrepreneurship opportunities for young Kenyans. The source emphasized that Safaricom's opt-out mechanism allows subscribers to block messages from specific senders without disabling all promotional messages.