Musinsa to open offline outlet in Indonesia in global expansion

SEOUL, August 14 - South Korean fashion and retail platform Musinsa Co. announced plans on Friday to establish its first offline outlet in Indonesia as part of its global expansion strategy. The company signed a partnership agreement with Indonesian retailer PT Mitra Adiperkasa Tbk (MAP) to open a Musinsa Standard outlet next year, according to a press release.

The Musinsa Standard store will be housed within MAP's shopping malls as a shop-in-shop, with MAP managing the store's operations. Recognizing Indonesia as a significant Southeast Asian market due to its population of 280 million and growing demand for K-fashion products, Musinsa aims to expand its offline presence in the region.

The company has been forging partnerships with local businesses to establish a foothold in global fashion markets, as evidenced by a recent agreement with ACX Holdings Corp., the retail arm of the Philippines' Ayala Group, for a Musinsa Standard outlet later this year. Musinsa currently operates three Musinsa Standard stores in China, including one in Shanghai and another in Guangzhou.

Plans are underway for a Musinsa Standard store in Japan next year, with the company aiming to reach a total of 41 Musinsa Standard outlets and six Musinsa Store locations in Korea. The online platform of Musinsa currently showcases over 10,000 South Korean fashion brands, while the company's English-language platform, Musinsa Global, targets 13 strategic markets, excluding China.