Landet Rema-Reitan – nå vil de utvide i Sverige

Rema-Reitan expands into Sweden as Spenn gains traction

Spenn, the loyalty program launched by Norwegian and Strawberry in November 2024, has expanded into the Swedish market, with Reitan Retail's Ole Robert Reitan joining the ranks of the program's owners in 2025. Spenn, valued at around ten cents per point, has seen over 8.5 billion points distributed since its launch two years ago, with usage surging among Reitan's hotel guests in July compared to the previous year.

Petter Stordalen, the Strawberry owner, expressed optimism about the program's growth in Sweden, noting that there are always potential partners in mind. Norwegian's Geir Karlsen also praised the progress of Spenn, suggesting that the program should continue to evolve and be developed further. Reitan emphasized the importance of getting the program running smoothly and taking the next step forward.

The success of Spenn has led to a noticeable increase in customer loyalty, with Norwegian customers now preferring to stay at Reitan's hotels over using their points elsewhere. This shift in behavior indicates that the program is successfully creating genuine loyalty among users. Norwegian's Geir Karlsen acknowledged this shift, emphasizing the need to create a more genuine sense of loyalty for customers.