KSI to stream Dagenham and Redbridge games to his 19m YouTube followers
Influencer KSI has secured permission to stream some Dagenham and Redbridge matches on his YouTube channel this season in a bid to grow the club’s popularity. KSI – 33-year-old Londoner Olajide Olatunji – acquired a stake in the sixth tier National League South club earlier this year shortly after they were taken over. The deal [...]
The 33-year-old Londoner, KSI, has secured the right to stream some Dagenham and Redbridge matches on his YouTube channel this season. With nearly 19 million followers, KSI aims to grow the club's popularity. KSI acquired a stake in the sixth-tier National League South club earlier this year after its takeover. The deal required approval from broadcaster Dazn and the National League, who already offer some games for streaming.
The partnership aims to provide "significantly enhanced production" and create "an entirely new way of experiencing football," claims KSI. Dagenham and Redbridge CEO John Grabowski expressed excitement about the opportunity to reach a global audience, stating, "We believe clubs at every level deserve the chance to build global audiences."
Dazn's Pete Oliver emphasized the collaboration's potential to bring National League South football to new audiences and showcase what's possible when football embraces innovation.
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