Kerala targets 300,000 more Arab tourists over five years

Kerala's government, under Chief Minister Satheesan, has set an ambitious goal to attract an additional 300,000 tourists from the Arab world over the next five years. The state is focusing on high-spending Arab families, with Tourism Minister PC Vishnunath calling for a collaborative effort to make Kerala a top destination for visitors from the Gulf and West Asia.

Recently, Vishnunadh unveiled the logo for Indo-Arab Connect 2026, a summit to be held in Kochi from August 31 to September 2, which will bring together over 175 Arab travel agents and tour operators from 11 countries. The summit aims to showcase Kerala's hotels, resorts, Ayurveda centers, and houseboat operators to Arab buyers.

Kerala has historically been popular among Arab tourists, particularly those from Saudi Arabia, Oman, and the UAE, as well as markets like Egypt, Jordan, and Iran. Arab tourists are known for being among the world's highest spenders on accommodation, dining, and shopping, making them valuable additions to the local economy. Kerala's strong ties with the Arab world, its sizable Malayali diaspora, and the availability of Arabic-speaking personnel are seen as added advantages.

Following the summit, Arab delegates will embark on a nine-day familiarization tour, visiting key destinations such as Kochi, Munnar, Kumarakom, Alappuzha, Kovalam, and Wayanad. With Arab travelers already playing a crucial role in Kerala's foreign tourist market, the state is now aiming to expand and capitalize on this established relationship.