KEBS explains how to verify whether a product is counterfeit

The Kenya Bureau of Standards (KEBS) has issued guidelines to help consumers determine if a product they intend to buy is genuine or counterfeit. A vital step is finding the code beneath the standardisation mark (S-mark or SM) on the item. Consumers should then send an SMS starting with 'SM#' and the standardisation number to 20023.

The bureau will promptly reply, verifying the product's authenticity, the manufacturer, and the validity of the permit. This SMS system also works for Import Standardisation Marks and verifying KEBS officers by sending 'HR#' and the staff number. Apart from the SMS method, consumers can utilize KEBS's official mobile app, search the product directory on the KEBS website, or call the toll-free line 1545 for support or to report suspicious items as part of the "Wajibika na KEBS" public awareness campaign.

This campaign aims to assist consumers in identifying legitimate products and safeguarding themselves from counterfeit goods that can endanger health, safety, and the economy. These counterfeit items are a pervasive issue in Kenya, with estimates suggesting they cost the economy hundreds of billions of shillings annually, with potentially one in five products being fake.

High-risk sectors include agricultural inputs, construction materials, electronics, alcoholic beverages, pharmaceuticals, personal care items, and vehicle parts. Consumers often unknowingly purchase fakes due to challenges in distinguishing genuine items, while some buy them intentionally due to lower prices. Poor-quality goods can result in safety hazards, health issues, construction failures, crop losses, and revenue loss for legitimate manufacturers.

KEBS has stepped up market surveillance, factory inspections, border checks, and seizures to combat the spread of substandard products. They collaborate closely with the Anti-Counterfeit Authority, Kenya Revenue Authority, police, and other agencies on multi-agency operations. Furthermore, KEBS is vigilant about imposters impersonating KEBS inspectors who coerce traders into giving bribes; genuine inspectors never demand bribes or make arrests on-site. Their identities must always be confirmed through the SMS system or by contacting KEBS offices.