Instagram Unveils New Wordmark, Calls It 'Sharper And More Modern'
Instagram has rolled out a redesigned wordmark, the text-only logo that spells out the company's name, marking its first major visual update in a decade. Mosseri announces the redesign The change was announced by Instagram head Adam Mosseri on both Instagram and Threads. In a post on Threads, Mosseri described the new logo as sharper and more modern while still nodding to the original design and…
Instagram has unveiled a redesigned wordmark for its logo, marking its first significant visual update in a decade. Head Adam Mosseri announced the change on both Instagram and Threads, describing the new logo as "sharper and more modern" while still retaining the original design's simplicity. Mosseri explained that the previous wordmark had become dated after nearly a decade of use.
The refreshed logo has garnered mixed reactions online, with some users praising the fresh look and font choice, while others have noted that the shape of the "r" makes the logo seem to read "Instagzam." The new font incorporates cursive-style curves into the "s," "r," and "g," a design decision that may be confusing for younger generations unfamiliar with cursive writing.
Instagram last underwent a design overhaul in 2016, replacing its original brown camera icon with a rainbow stripe that was eventually swapped for the current pink gradient logo.
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