How Big Brother became Bigg Boss: Numerology led to name change of Salman Khan’s show

The name change from Big Brother to Bigg Boss for Salman Khan's reality television show was not a random decision. Deepak Dhar, the founder and group CEO of Banijay Asia and Endemol Shine India, altered the name by over 50% to drive up audience intrigue, taking into account the Indian vibe and advice from a numerologist. The title change was essential for the show's success, as Dhar aimed to make the franchise feel distinctly Indian.

He also emphasized the need for a title that would galvanize the franchise and connect with the audience on a personal level. The numerologist's influence was significant, as it helped create the "Bigg" impact that made the show stand out from the original Dutch version, Big Brother. The Hindi version of the reality show, hosted by Bollywood superstar Salman Khan, has been a massive success, with various regional versions also gaining popularity across multiple seasons and hosted by big names in their state's entertainment industry.