Geldanlage: Wer kauft eine Luxusuhr für Hunderttausende Euro, Herr Scher?

Geldanlage: In the world of high-end watches, few can match the allure of limited edition models from prestigious brands like Omega, Blancpain, and Audemars Piguet. These exclusive timepieces, often sold online through applications, have captured the attention of younger buyers. Joram Scher, a seasoned expert in the luxury watch resale market, offers his insights on these collaborations and the allure of owning such extraordinary timepieces.

Scher, who has been handling pre-owned luxury watches for over three decades, shares his thoughts on the hype surrounding Swatch's collaborations with high-end brands. He admits that while he understands the appeal of such limited-edition watches, he considers them below his level of expertise. Despite this, he wears a Blancpain from a Swatch collaboration while engaging in physical activities, appreciating its design and functionality.

Scher believes that these collaborations serve as excellent entry-level watches, helping brands generate interest among new customers. He sees them as a way to create buzz and potentially increase the value of their high-end offerings. While he questions whether these collaborations may adversely affect the brands' reputations, he acknowledges the strong value proposition they provide.

Scher categorizes these watches as "Pennystocks" compared to the more prestigious timepieces in the collector's market. While a 600 Euro investment for the current Moonswatch may not seem like a significant sum, he notes that it's still a fraction of the value attributed to genuine collector's items, which can reach five or even six figures.

He emphasizes that the appreciation potential for these limited-edition watches is often more significant than the initial purchase price, particularly for those who can afford to invest in them.

Scher often sees buyers purchasing high-end watches for several hundred thousand to a few hundred thousand euros, with some anticipating even greater appreciation in value. For many, the allure lies not in the financial return but in owning a piece of horological history, akin to a trophy. He points out that some buyers seek out brands like Richard Mille, whose watches, despite their colorful cases, command prices of over 300,000 Euros.

For those who wear these luxury timepieces, it's a statement of exclusivity and appreciation for craftsmanship.

When asked about the fascination with Rolex, Scher acknowledges its status as the most recognizable watch brand, known for mastering the art of scarcity. He explains that Rolex carefully controls the availability of its models, often placing buyers on waiting lists that can span several months or even years. The potential price increases for Rolex watches, averaging around ten percent annually, are justified by the watch's exceptional durability and timeless value.

A Rolex is designed to last for decades, with a reliable movement capable of withstanding the test of time.